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2020年跨際數位行銷為您精煉20種提高轉化率的快速方法 (1/3)

很多我們的客戶都有同樣的問題,都提到他們只要有好的網站SEO和進行有策略的廣告,將目標受眾吸引到購物的網站,顧客的錢就會開始流進來,但這樣……對嗎? 我們常會反問

實際上,吸引訪問者進入您的網站只是成功的一半。一旦吸引了他們,如何讓他們轉化為潛在客戶(會員) 和會購買的客戶,就顯得充滿了挑戰。 

 

要提高轉化率,我們需要您先檢視兩件事:

  1. 是確保您的網站易於使用

  2. 並了解目標受眾( TA )。

這是為了提供目標受眾全面且良好用戶體驗,對於使訪問者保持足夠長的時間停留在我們的網站以使他們轉換,這個關鍵至關重要。 

但是,跨際數位行銷提供以下20個簡易可行的步驟來提高轉化率。

      1. 保持您要求的使用者採取什麼行為是簡單易懂。

      2. 如果要使用者填表單,請確定資訊的必要性要易填性

      在人們選擇加入填表單時(如加入會員等),請保持簡單。人們只需要輸入姓名和電子郵件地址,就更有可能填寫選擇加入的表格。 

      因為根據研究,我們每要求他們必須填寫的每個其他字段都可能使我們網站的轉換率降低多達11%

      1. 提高訪問者的參與度,使他們在您的網站上停留更長的時間。

      在您的整個網站上散佈各種內容或其相關產品或資訊的鏈接(內部鏈接)很充足,這樣可以保持訪問者的興趣,他們要參考相關的資料都在網頁中不同處呈現。 這樣會他們停留的時間變長,則越有可能讓他們填寫表單或進行購買。

      1. 通過提供所剩的庫存來刺激您的訪客購買。

      如果您在知名的購物電商平台亞馬遜上購物,您可能已經親眼目睹了這種轉換策略。 它不斷的告訴客戶 “立即訂購!它只剩下兩個庫存。”

      這種方式產生了一種時間緊迫感,是我們品牌電商要來訪者馬上決定很重要的一點,因為如果來訪者不用馬上做購買決策,就有可能再出去其它網站比較,或忘了回來結帳購買。這個策略可能也是您的訪客能產生最終轉換成為付費客戶的最後推動力。

       

      1. 制定慷慨的退款政策。

      通過為您的產品和服務提供完善的退款機制,可以降低從來訪者在網路上購買商品的風險。 經由我們多年輔導廠商的經驗,我們發現,這樣運作所產生轉化次數的增加,是可以彌補您必須退還退貨商品的所有款項。

      1. 提供證明

      經由我們多年的觀察,有社會證明是對於購物型網站是很有幫助的,通過在您的網站上提供推薦,您可以降低潛在客戶購買者的風險。在我們網頁上分享他人經驗,並在整個服務頁面上散佈有很多其它人也購買了商品,並有良好的使用體驗是很重要的。

      另一方面,有時必須讓來訪者出去參考其它使用者的使用証明,因為網站或購物網畢竟是我們自有平台,很難一次就取信於新的潛在客戶,要讓新來訪者能相信,有時他們必須出去察看外面的一些公開論壇或是有影響的KOL見証,來確保自己的選擇沒錯,進而提昇他們回來我們購物網結單的機率,這樣提昇可信度的資訊與外部參考証明是提高轉換率很重要的一環。

      1. 測試您的CTA按鈕,看看能帶來更好的轉換

      如果使用的是與網頁底色不同的顏色,大小或放置在其他位置,則“立即訂購” 或 “立即註冊” 按鈕可能會更好地轉換。 在幾種不同的版本中測試您的CTA按鈕,以查看效果最好的按鈕。

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