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跨際數位行銷分享最新優化網站UX的知識、案例分享、最新趨勢,希望可以提供給想透過網路來提升業績的你一些重要概念

網路行銷中必須了解行銷關鍵要素:如何有效的創造網路口碑(WOM)

網路行銷

當目前消費者可以多元與輕易的獲取商品資訊與實際使用情況的市場環境下,如何有效的佈建有效的網路口碑是非常重要的。因為這種病毒式的影響力是傳統行銷的100到500倍。消費者在網路上會去購物或去參加一場說明會,在我們服務的品牌後台GA數據中可以看出,最終產生這樣的轉換( 留報名單/ 加入會員/ 購買產品…) 都會經過參考連結(大多是口碑) 這個重要的節點。

如果這個網路口碑分享的行銷方法是有效的。您應該如何激發人們分享您的服務或產品使用經驗呢?跨際數位簡單為各位建立幾項必要的步驟來使您的行銷資訊具有傳播力與感染力。以下提供建立網路口碑的5個要素。

1.不要試圖取悅所有人 為了使口碑行銷有效,您必須受到一部份的消費者崇拜和擁護,但相伴而生的是還是會有一部份的人討厭你的品牌,不認同你們的理念。所以去讓您最主要的TA崇拜或擁護您的品牌即可,不要為了討好所有人而創造中立性的行銷資訊。我們應該專注到什麼能立即引起您主要客群的情緒:他們應該笑、哭或生氣,堅定不移,站起來行動。

2.做些令人意想不到的事情? 做到人們原本不期望的你們能提供的服務,讓人們感到驚訝。避免做得和同業中的其他人一樣。

3.持續創造一個”續集” 既然人們已經被您的第一個行銷資訊或廣告系列第一集所吸引,接著應該告訴他們還有什麼可以期待的?您還有什麼可以吸引他們持續注意?利用這並繼續延續我們和他們的關係。告訴他們現在該怎麼辦?給他們想要的東西,也就是病毒式宣傳的續集。

4.開放授權和鼓勵共享 當人們分享您的內容越容易,它的傳播範圍就越大。允許人們透過電子郵件或社交軟體共享您提供的內容,並鼓勵他們將其發佈在他們的社群媒體上。讓他們做你們品牌的發聲筒。

5.與您的聽眾,持續在社群媒體上進行對話 我們要持續發表評論,並與聽眾互動討論。您與聽眾(TA)的聯繫與互動越多,您的資訊就會傳播越快也越多。

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