跨際數位行銷有限公司CRO研究中心

跨際數位行銷分享最新優化網站UX的知識、案例分享、最新趨勢,希望可以提供給想透過網路來提升業績的你一些重要概念

個人、企業、公司要做網路行銷推薦您必知的網路行銷工具、知識、趨勢系列之三 SEO與UX是好朋友,推薦大家在做網路行銷時一定要著重下面幾項

網路行銷推薦

希望您經由系列之二的介紹對UX和SEO之間的關係有了更清楚的了解。

下面,我們跨際數位行銷團隊將為您整理一些有關如何落實良好的使用者體驗以加強SEO的重要競爭提示

制訂UX和SEO策略(目前台灣公司在做網路行銷,此項有做的只有8%)

這是您或公司最需要採取的第一步。在此,您的這兩項策略不應各自運作。它們需要整合在一起思考。畢竟,您或公司網站的最重要的目標之一應該是吸引更多潛在客戶和產生更多轉換。SEO和UX在實現這一目標上都起著至關重要的作用,為了實現此目標,他們被共同思考,制訂出整合兩者的策略。

1.響應式網頁設計

首先,網頁一定要符合響應式網頁設計 (只有65%有做網路行銷的台灣公司執行)。
台灣的中小企業,尤其是B2B的企業,很常忽略公司的網站是否為響應式網站 (也就是網站可以根據使用者的裝置不同,做裝置版面變化,讓瀏覽者容易閱讀網站內容)。

因越來越多人使用手機瀏覽網路,因此,您需要確保您或公司的網站在螢幕比較小的裝置上也可以正常運行、易於操作,同時所有網站功能都能正常運行以避免使用者要在您的手機網站上並過度滑動才能找到他們要的資訊或解決他們的問題,簡潔易懂是最高原則。

2.Google SEO 原則的網頁設計

了解並符合Google SEO原則的網頁設計 (只有32%有做網路行銷的台灣公司執行)。
這裡就包含要精心設計能與「搜索引擎」和 「訪問者」 共鳴的內容,優化 H1和 H2標題,優化選單名稱和功能,設計清晰的網站導覽以及統一的產品名稱和描述。

3.簡化網站導覽

在使用者體驗方面,有網站導覽是勢在必行 (只有41%有做網路行銷的台灣公司執行)。
因此其對於搜索引擎排名也至關重要。您或公司網站的主頁必須具有簡單明了的導航。人們不用考慮就能快速了解並使用您的網站。他們甚至不用考慮下一步該怎麼做。在網站上加入各站點導覽是一項成功的技術,可以幫助Google 索引頁面並易於了解您的網站。

4.關注質量

這同時也是很重要的一項 (只有60%有做網路行銷的台灣公司執行,且持續改善中)。在確定您或公司的網站是否高質量時,網站導覽並不是唯一要考慮的因素,其他因素包括網頁速度,整個頁面佈局 (layout),內部網頁連結的結構,內容的相關性和內容獨創性。

 

分析樣本與調查期間 : 2019.03.23- 2020.03.01    有效樣本數 1,002家

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